Helping You Understand Email Append

Definition of Email Append: Email address appending, (Email Append), is the process of adding an individual's e-mail address to that individual's record utilizing Boca Networks' existing database. This is accomplished by matching Boca Networks email database against a third-party or companies customer file. Once there is a match, Boca Networks will send a permission pass to that customer on behalf of the company that is doing the append. Once a valid response is received back from the individual, they are added to the completed append file.

The email addresses is needed to connect with your customers online. Boca Networks e-Mail Append overlays deliverable email addresses onto your active customer file and contacts customers via email on your behalf to obtain permission to communicate with them online.

The Process: The customer’s file is matched against various databases and when a match is found, the e-mail address is added to the client’s file.

After an e-mail match is found for a corresponding physical address, an email is sent with the option to opt out. After allowing 5-7 business days for all responses, final numbers will be calculated measuring the opt-ins, excluding undeliverable and opt-out e-mails.

During the data collection process, subscribers voluntarily disclose their personal information, and have access to view a privacy policy stating that their information could be shared with third parties that have "customer relationships" with the individual.

At the completion of the e-mail Appending Process, the enhanced file is returned to the client. The e-mail addresses that are appended were those matched and are successfully deliverable.

The append percentage will vary depending on the accuracy of the data in your list. Boca Networks append services have seen match rates from 15-25%. To enhance your append rate, addresses in your list should be verified through NCOA, DSF and CASS prior to processing.

Required Fields: Full name, Address, City, State, and 5-Digit Zip Code.

Returned Fields: Email address

Reverse Append: Many companies have capitalized on the power of the Internet to capture the email address of their customers and subscribers. For those who need to add physical data to these records, we offer Reverse Append service. Data such as full name and mailing address, phone numbers, and detailed demographic and personal attributes can all be added to your email files, such as:

• Household Income
• Age
• Gender
• Presence of Children
• Presence of Credit Cards
• Marital Status
• Employer
• Homeowner