Search Engine Optimization and Strategy for Guaranteed Positioning

Why should I consider search engine optimization? Having a search engine strategy service to get you guaranteed search engine positioning is the single most critical element in driving high opportunity prospects to your Web site. Consider the following:

• 60%+ of all visitors arrive at a Web site as the result of a search
• 90%+ of the "found" sites are listed in top 30 search returns
• Consumers are more than 5X more likely to purchase a product after finding it via a search engine than they are from a banner advertisement
• 55% of all online purchases are the result of a search
• SE's are 3X better than banner advertisements for branding

This leads to one conclusion. To drive customers to your Web site, you need a search engine optimization service that gets you listed in the top 30 search returns for keywords that people actually use to find the products and services your company provides.

Boca Networks E-Marketing Search Engine Optimization Services

Our search engine positioning methods employ a five step approach guaranteed to get you top search engine rankings:

1. Research keywords - Boca Networks E-Marketing has a proprietary process to research keywords. We license a database that has over 300 million searches that were done in the last 60 days. We'll query the database to find keywords that are actually used by people to search for the products and services your company provides. We'll sort those keywords by the number of Web pages that compete for them. Our goal is to find keywords that are highly popular, but not highly competitive. We'll provide a report of our findings and recommend the right keywords for your Web site.
2. Develop Title tags, META tags, Alt tags - We'll do all the behind the scenes coding that search engines require for your site to achieve high rankings. This will include developing the Title tag, Keyword tag, Description tag, and Alt tags for each search engine optimized page.
3. Optimize copy - We'll work with you to search engine optimize the Web site copy. We'll properly imbed your important keywords in the copy using proprietary software that applies the same algorithms that the search engines actually use to determine the relevancy of the keywords in the copy. When we're done, your most important keywords will be optimized so that the search engines list your page in the top 30 search returns for a specific keyword phrase.
4. Submit to major search engines - We'll submit your optimized Web pages to all the major search engines. We'll verify the search engines have actually listed the pages and we'll continue to submit the pages until they are listed.
5. Provide a report documenting results - We'll verify each ranking (i.e., a search return in the top 30 for a specific keyword phrase) achieved for each keyword in each major search engine and provide it to you in a report.

Guaranteed Search Engine Strategy

Boca Networks E-Marketing will guarantee at least 1 search engine ranking (i.e., a search return in the top 30 for a specific keyword phrase) for each hundred dollars the client invests in search engine positioning. In effect, you will only pay for results. If we achieve more than the contracted number of rankings (which is normally the case), there is no additional charge. Although we will promote your site to numerous search engines, we will only count rankings in the following major engines: AOL Web sites, AllTheWeb (FAST), AltaVista, AskJeeves, Google, HotBot, Lycos, MSN, NetScape, Overture (unpaid listings), Teoma, Yahoo (Web pages). These search engines account for almost all the search traffic on the Web.

Boca Networks e-marketing team can help you. We guarantee it! We'll get your website positioned in the search engines.

For a free no obligation consultation on our search engine optimization strategies, please click here to contact us.